A familiar character in our household, Doraemon has been ruling the air waves ever since the Japanese anime series was first broadcast. Since its debut, the franchise has spawned numerous licensed merchandises.
A frontrunner in the Premia industry, Pramara creates brand extensions in the licensing space through creative products and brand integration. This is achieved via promotional licensing, product licensing, event and tactical licensing. Furthermore, this extends to character, entertainment, sports, and music or movie intellectual properties.
Pramara’s latest creation Doraemon Do-It-Yourself (DIY) toys are guaranteed to wow kids and also pique their interest. These toys were created for INBISCO India, a FMCG company with flagship brands like KOPIKO, Choki Choki.
Peek-a-boo at newly-arrived toys
Your favourite characters’ antecedents
Doraemon: The friendly and intelligent protagonist is a cat-like robot who travels from a future portal. His 4-dimensional pocket stocks futuristic gadgets, tools and playthings.
Nobita Nobi: A bespectacled fifth-grader is Doraemon’s best friend. Being lazy, childish, jumpy, timid, at times reckless are some of his quirks. Nobita eyes Doraemon’s futuristic gadgets and gets hold of them whenever he gets a chance.
Shizuka: The smart, kind-hearted Shizuka is Nobita’s best friend and always stands by him.
Gian: A local bully who flies off the handle at the slightest provocation, Gian is popular for his out-of-tune vocals. A boastful Gian is shown to be a brute who enjoys stealing his friends’ possessions.