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Doraemon DIY toys, a child’s prized possessions
28-05-2019

A familiar character in our household, Doraemon has been ruling the air waves ever since the Japanese anime series was first broadcast. Since its debut, the franchise has spawned numerous licensed merchandises.

A frontrunner in the Premia industry, Pramara creates brand extensions in the licensing space through creative products and brand integration. This is achieved via promotional licensing, product licensing, event and tactical licensing. Furthermore, this extends to character, entertainment, sports, and music or movie intellectual properties.

Pramara’s latest creation Doraemon Do-It-Yourself (DIY) toys are guaranteed to wow kids and also pique their interest. These toys were created for INBISCO India, a FMCG company with flagship brands like KOPIKO, Choki Choki.

Peek-a-boo at newly-arrived toys

  • Use your imagination to try and piece together Doraemon, Nobita, Gian and Shizuka. Once done, the figurines are all yours to pretend play with.
  • Time Machine: Wish to own the Time Machine portal that Doraemon hides in the drawer of Nobita’s desk? Try the DIY kit and be a proud owner of the Time Machine that may take you through time and space in your fantasy play.
  • Anywhere Door: An owner’s pride, the futuristic door in Doraemon can transport the user to their desirable place as they walk through it. The DIY pieces may help you create your own Anywhere Door.
  • Bamboo Copter: Another popular gadget from the series, it’s shown to help characters fly by strapping it on to their heads. Assemble the pieces from the kit and voila, you have one for your flight of fancy.
  • Camera: Dress up Camera instantly syncs a person’s clothing with the design inserted in it. Just put the pieces together and make this gadget your own.
  • Big Light & TV: A flashlight with an ability to expand anything in size and a Time TV that shows past events, both these gadgets, too, are part of the DIY toy kit.

Your favourite characters’ antecedents

Doraemon: The friendly and intelligent protagonist is a cat-like robot who travels from a future portal. His 4-dimensional pocket stocks futuristic gadgets, tools and playthings.

Nobita Nobi: A bespectacled fifth-grader is Doraemon’s best friend. Being lazy, childish, jumpy, timid, at times reckless are some of his quirks. Nobita eyes Doraemon’s futuristic gadgets and gets hold of them whenever he gets a chance.

Shizuka: The smart, kind-hearted Shizuka is Nobita’s best friend and always stands by him.

Gian: A local bully who flies off the handle at the slightest provocation, Gian is popular for his out-of-tune vocals. A boastful Gian is shown to be a brute who enjoys stealing his friends’ possessions.


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