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Jolly Rancher Lollipops glitter stickers show Little Singham globetrotting popular destinations

India’s youngest Super Cop, Little Singham, is travelling the globe and enlightening his young fans about these 10 iconic locations, courtesy of Jolly Rancher Lollipops “free” gli...

New play and display collectibles WOW! PODS to debut at Toy Fair New York

All set to “light up rooms across the globe in 2020,” WOW! PODS will make their dazzling debut at the upcoming Toy Fair New York (TFNY). Already showcased at the Hong Kong and London ev...

Barbie introduces dolls with vitiligo, alopecia to its ‘most diverse doll line’

Barbie with a hair-loss condition alopecia, another one reflecting vitiligo, a skin condition, Ken with long rooted hair, the first-ever redhead Ken, a Barbie standing tall in a gold prosthetic lim...

Mattel vows to switch to 100 pc recycled, recyclable or bio-based products by 2030

The latest toy company to hop on the eco-friendly bandwagon, Mattel, Inc. recently announced its goal to achieve 100 percent recycled, recyclable or bio-based plastics materials in both its product...

Mattel makes a splash, unboxes Barbie Color Reveal Doll line

Introducing an “unboxing experience that’s full of surprises — seven of them,” Barbie, the “world’s no. 1 fashion doll” by Mattel, has unveiled an exciting...

Mega Bloks go green as Mattel introduces bio-based plastic line

In keeping with its sustainability mission, Mattel’s popular construction brand MEGA will launch new products derived from bio-based plastic line. The announcement was made at the ongoing Spi...

WowWee debuts Prima Sugarinas, spinning, sweetly-scented ballerinas

WowWee, the makers of best-selling Fingerlings, Untamed and Baby Shark toys recently introduced Prima Sugarinas, the adorable spinning dancers that come with their own category, scent and unique ca...

Lights, Camera, Fashion! say L.O.L. Surprise! O.M.G. Lights dolls

They rule the runway with their style and glamour! MGA Entertainment recently debuted Groovy babe, Speedster, Dazzle and Angles, big sisters to Beatnik Babe, Drag Racer, Glitter Queen and Shapes re...

Mattel shakes up Cloudees, its weather-themed surprise collectibles line

Weather-themed lands, the joy of unboxing coupled with surprise accessories, the thrill of water transformation and cool magical collectibles! Cloudees is a new collectible from Mattel featuring cu...

Pramara takes the eco-innovations route

Ecological sustainability on their mind, major toy companies today are aiming to create eco-friendly, recycled and recyclable playthings.

Championing green industry innovation, Pramara, I...

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