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   LATEST
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Pramara takes the eco-innovations route

Ecological sustainability on their mind, major toy companies today are aiming to create eco-friendly, recycled and recyclable playthings.

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Coming this spring, Black Widow merch: Time to channel your inner spy

Black Widow, opening in theatres on May 1, 2020, has kick-started its marvel-lous merchandising line. With Scarlett Johansson a.k.a. Natasha Romanoff reprising he...

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Pramara launches hi-tech manufacturing facility in India

Pramara, India’s largest promotional marketing agency catering to top global brands across segments, recently launched its India-based manufacturing facilit...

Jolly Rancher Lollipops glitter stickers show Little Singham globetrotting popular destinations
17-02-2020

India’s youngest Super Cop, Little Singham, is travelling the globe and enlightening his young fans about these 10 iconic locations, courtesy of Jolly Rancher Lollipops “free” gli...

New play and display collectibles WOW! PODS to debut at Toy Fair New York
12-02-2020

All set to “light up rooms across the globe in 2020,” WOW! PODS will make their dazzling debut at the upcoming Toy Fair New York (TFNY). Already showcased at the Hong Kong and London ev...

Barbie introduces dolls with vitiligo, alopecia to its ‘most diverse doll line’
31-01-2020

Barbie with a hair-loss condition alopecia, another one reflecting vitiligo, a skin condition, Ken with long rooted hair, the first-ever redhead Ken, a Barbie standing tall in a gold prosthetic lim...

Mega Bloks go green as Mattel introduces bio-based plastic line
30-01-2020

In keeping with its sustainability mission, Mattel’s popular construction brand MEGA will launch new products derived from bio-based plastic line. The announcement was made at the ongoing Spi...

WowWee debuts Prima Sugarinas, spinning, sweetly-scented ballerinas
05-02-2020

WowWee, the makers of best-selling Fingerlings, Untamed and Baby Shark toys recently introduced Prima Sugarinas, the adorable spinning dancers that come with their own category, scent and unique ca...

Lights, Camera, Fashion! say L.O.L. Surprise! O.M.G. Lights dolls
29-01-2020

They rule the runway with their style and glamour! MGA Entertainment recently debuted Groovy babe, Speedster, Dazzle and Angles, big sisters to Beatnik Babe, Drag Racer, Glitter Queen and Shapes re...

With ‘most innovative DC and Batman toy line,’ Spin Master honours the Dark Knight’s 80-year-old legacy
28-01-2020

Spin Master Corp., a leading global children’s entertainment company, began its licensing partnership with Warner Bros. Consumer Products and DC by launching a new line of DC toys featuring B...

Pramara launches hi-tech manufacturing facility in India
28-01-2020

Pramara, India’s largest promotional marketing agency catering to top global brands across segments, recently launched its India-based manufacturing facility. Effecting revolutionary promotio...

Toy Fair 2020 gets underway at Olympia London
22-01-2020

The 67th annual Toy Fair opened its doors to visitors on January 21, 2020 at Olympia, London. The three-day event displays the very best of the UK toy industry with journalists, influencers and ind...

Coming this spring, Black Widow merch: Time to channel your inner spy
21-01-2020

Black Widow, opening in theatres on May 1, 2020, has kick-started its marvel-lous merchandising line. With Scarlett Johansson a.k.a. Natasha Romanoff reprising her titular role, Marvel Studios&rsqu...

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