It’s basketball in an adrenaline pumping and exciting avatar! 3x3 Basketball has already created a global buzz. International Basketball Federation (FIBA) has not only endorsed but is also officially promoting this basketball discipline. 3x3 is all set to make a grand debut at 2020 Summer Olympics.
The ESSEC study commissioned by the International Olympic Committee has deemed it to be the largest urban team sport of the world. The sport is played with three players on a side on a single hoop.
An official FIBA 3x3 partner in Indian sub-continent, 3BL is an Intellectual property of YKBK Enterprise Private Limited. In fact, it is the first ever FIBA 3x3 recognised basketball league around the globe, states their website.
A collaboration between Pramara Promotions (formerly Essel marketing & Promotions) and 3BL may help popularise as well as enlighten the generation next about the modern incarnation of their favourite sport.
YKBK Enterprise Private Limited plans to build it as a franchise-based professional sport. Currently, it has 12 teams in India, namely Delhi Hoopers, Ahmedabad Wingers, Bangalore Machas, Mumbai Hustlers, Hyderabad Ballers, Aizawl Legends, Jaipur Regals, Chennai Icons, Goa Snipers, Chandigarh Beasts and Kolkata Warriors. Through a strategic approach, it plans to not only “create a sustainable structure for 3×3 Basketball across India”, but also boost the number of teams to 36 within a time-frame of seven years.
The enterprise is helmed by Yoshiya Kato, Chairman- 3BL, with Rohit Bakshi as League Commissioner- 3BL.